For 2015 Vancouver Coastal Health (VCH) wanted a new approach for their annual staff flu campaign. Every year in Canada there is an average of 12,200 flu-related hospitalizations and 3,500 deaths. High risk groups,such as seniors or those with chronic illness, are more susceptible to complications and/or death from the flu. These groups are often in VCH’s care (hospitals, residential care homes).
VCH staff had become fatigued with the usual dry communications related to the yearly flu campaign. Superheroes to the rescue!
In concert with VCH Commmunications we produced a vibrant, visually fun campaign to help engage VCH staff. The result a better than 75% approval rate among staff and the highest rate of flu immunization of all BC health authorities.
All in all a very successful campaign and a deserving 2016 IABC Gold Quill Winner!